Inspire next-gen design by deeply understanding digital shower users
PROJECT CONTEXT
Our client, a bath product manufacturer, was looking to inspire future innovations in the digital shower space. They wanted to have a full - picture view from discovery, purchase, and usage through repair - trying to understand the various nuances of different styles, motivations, frustrations, and aspirations throughout the user’s journey.
CLIENT TESTIMONIAL
This research provided a great foundation to rethink the product experience from end-to-end and identify ways to make it more appealing, accessible and valuable for a wider range of consumers. The recommendations outlined provide a solid roadmap to explore new opportunities in the near future.
- Senior Product User Experience Design Leader, Client Organization
client Challenge
What are the user’s motivations & drivers to purchase the product?
How do consumer preferences vary based on lifestyle, lifestage and tech savviness?
PROJECT SET UP
Client
A global manufacturing company
Industry
Kitchen and Bath Product Manufacturing
Time-frame
8 weeks
Khoj Lab Team
Senior Design Strategists
Senior Design Researchers
Communication Designer
Client Team
Director of UX
UX Researcher
Q&A/ Designer
Services Provided
Foundational Research
In-Home Research
Video Storytelling
User Profiles
Prioritization
Recommendations
METHODS USED
Virtual Expert Interviews
Screener Survey
Pre-work Activity
In-Home Visits
User Journey Mapping
Videography & Editing
Research Storytelling & Visualisations
50
hrs
Data Collection
150
hrs
Planning, Analysis & Story building
KHOJLAB APPROACH
Our team took a holistic approach by using three perspectives—home, product, and technology—to understand users in their context. This helped us uncover new opportunities across various lifestyle choices, levels of tech-savviness, and needs at different life stages.
The shower is a space shared by the whole household. It goes beyond the individual necessity of a daily shower. We approached the problem holistically to understand its impact on everyone touching it. We want to learn how users' lifestyles and well-being impact their digital shower experience. How might a digital shower enhance daily life and bring about new opportunities for innovation? To do that, we interviewed internal client experts and external experts from the industry, such as plumbers, interior designers, and sales professionals, and visited Digital Shower users’ homes.
Impact/Outcome
The insights provided a fresh perspective for the User Experience Design, Product Performance, and Marketing & Sales teams, enabling them to approach shower solutions in a more user-centric manner.
This foundational research helped our clients build empathy with their customers and better understand their needs, motivations, frustrations, aspirations, and desires. Based on individual, couple, or household needs - we were able to put together a compelling story of how the future of shower experiences is evolving. The client could visualize the problem areas more clearly, and the opportunity areas could be represented as “gaps” in the user’s journey.
We ended the project with six key recommendations based on the journey map. Within each, we called out the problem, “How Might We’s,” ideas to solve them, and obvious next steps. This made the research more actionable and helped prioritize issues to solve and ideas to work on.
Let’s Collaborate
On your next innovation project
Looking for a research partner, or do you want us to facilitate a guided workshop?
We are just a call away!