Grow your innovation with design-led strategic research

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WHO WE ARE

We are not a traditional management consultancy, nor a typical design agency. We bring together the worlds of business & design.

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Transform the way you compete.

Sustainable business growth requires more than traditional strategy —it demands visionary thinking and transformative action. As an innovation consulting firm, we blend rigorous research, creative design, and a forward-thinking approach to uncover new opportunities, drive measurable impact, and create lasting value.

A twinkle icon depicting "Clarity" as one of the impacts Khoj Lab makes on the projects & people they work with.

We simplify complex concepts into clear visuals, making relationships easy for everyone to understand.

Clarity

An eye icon depicting "Empathy" as one of the four types of impact Khoj Lab makes on the projects & people they work with.

We listen to users intently and turn their experiences into meaningful solutions.

Empathy

An active vortex icon depicting "Exploration" as one of the four types of impact Khoj Lab makes on the projects & people they work with.

We encourage curiosity, experiment together, and uncover new possibilities through collaboration.

Exploration

A diagonal arrow icon (facing north-east) depicting "Action" as one of the four types of impact Khoj Lab makes on the projects & people they work with.

We turn insights into actionable plans, empowering teams to deliver real-world outcomes.

Action

client testimonials

  • “The Khoj Lab team took a holistic approach and engaged our key stakeholders every step of the way. They recommended design frameworks that will live on and influence far beyond these projects.”

    — Director, UX Research, Travel Tech

  • "Khoj Lab stood out from the competition at the start, asking questions that showed they thoroughly read the brief and did background research before we met. They suggested new ways of doing things that yielded impactful and actionable results. Thanks to Shilpi and the team!"

    — Director, Product Marketing, Travel Tech

  • "The Khoj team is knowledgable and methodical. They worked with our internal team to dive deep into research, share information through presentations and workshops, and created artefacts that we've been able to share broadly to build empathy for the audiences we serve."

    — Product Manager, Furniture Manufacturing

  • "I enjoyed the process Khoj Lab took to check in regularly with us to ensure the research was heading in the right direction. It enables me to learn insights as the process unfolds instead of having to wait all the way to the end of the project."

    — Director, Product Marketing, Travel Tech

  • "The team engaged in detailed and frequent communication, handled our high-value partners carefully. The final presentation was extremely well-delivered. I appreciated how the team considered our feedback and revamped many of the slides just a few days before."

    — Director, Product Marketing, Travel Tech

  • "This research provided a great foundation to rethink the product experience from end-to-end and identify ways to make it more appealing, accessible and valuable for a wider range of consumers. The recommendations outlined provide a solid roadmap to explore new opportunities in the near future."

    — Senior Product User Experience Design Leader, Manufacturing

  • “It was an amazing experience collaborating with Khoj Lab team on several research projects we engaged them in to inform one of our fastest growing workstreams. They take a holistic approach and engaged our key stakeholders every step of the way. The outcomes of the project included eco-system diagrams, Journey maps, customer mind sets and more. These frameworks will live on and influence far beyond these projects.”

    — Director, User Experience Design, Travel Tech

  • "Khoj Lab has been a great partner in working with us to facilitate co-creative relationships with our clients. They are highly dedicated and responsive and were great collaborators under time pressure."

    — Senior Vice President, Analytic Solutions and Insights

  • "Partnering with Khoj Lab was great because the team was passionate about the subject matter we need to dig into. They are able to build context quickly and bring an informed energy to interviews, brainstorms, and presentations. Whether we have months or a few weeks to prep the project, the results are always consistent, high quality, and receive great reviews from cross functional partners."

    — Senior Product Leader, Education Tech

  • "Kohj Lab is expert in providing valuable, actionable research on-time that is easy to share with fellow stakeholders. They are focused on providing insights that help you drive your objectives forward."

    — Director, Product Marketing, Travel Tech

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our approach

Our humanity-centered approach empowers you to innovate with confidence and ensures straightforward implementation.

Identify the ‘x-factors’ that fuel your growth.

We help navigate the early, ambiguous, and complex phases of innovation—whether shaping a strategic roadmap, ideating new concepts, securing buy-in, developing and marketing products, or diagnosing blind spots and bottlenecks.

We put people in the center of everything we do.

Project Services

Explore our range of services and discover the unique benefits each one offers

black poster with white text reading 'Foundational Research' above three colored circles: pink, red, and orange.
Cover page for Foresight Research featuring three colored circles—pink, red, and orange—arranged diagonally with the text 'Foresight Research' in white.
A visual diagram showing the concept of market research using three interconnected circles labeled Primary, Secondary, and Tertiary data sources, all connected to a central point labeled 'Market Research' on a black background.
Infographic titled 'Product Research' with three colored circles (orange, red, pink) stacked vertically and a small paragraph of text below.
Graphic with black background and bold white text that says 'Ideation Sprints'; below the text, three colorful circles in pink, orange, and red form a triangle.

Internal Capability Services

Black and white image of a person writing on a whiteboard with the text 'Audit & Diagnosis' overlayed
Two women in a meeting, one pointing at documents on the table, the other looking at her phone, with "Innovation Advisory" text overlayed at the top.
Black and white photo of a workshop with people discussing and pointing at documents on a table, labeled 'Workshop Facilitation' in bold text.
Two women collaborating over documents and sticky notes on a table, with a black background and the words "Tools & Artifacts" in white text.
A woman giving a presentation to a group of people during a speaking session in a classroom or conference room.

Learn more about how we do things here at Khoj Lab

CLIENT projects